Father/son team has seen many changes at Washington and Norwalk Blvds. —
WHITTIER, CA (April 30, 2009) — Golden Optometric Group is celebrating its 50th anniversary of serving the eye care needs of the Whittier and surrounding communities. Dr. Sheldon Golden opened the doors of his practice in 1959 upon graduation from optometry school. The practice originally started at the corner of Washington Blvd. and Rosemead in the Cal Store located across from the former Ford Motor Company plant which later changed to Northrop and now Lowe’s and Walmart.
In need of more space, Dr. Golden moved to his current location at 11245 E. Washington Blvd. in 1972. His son, Dr. David Golden, joined the practice in 1987 and they worked side-by-side for nearly 21 years until Dr. Sheldon Golden officially retired in 2008. Though Dr. David Golden assumed the operations and management of the practice in 1997, Dr. Sheldon Golden remains an ambassador and icon of the practice. Golden Optometric’s mission has not wavered in offering outstanding service and the best value in quality eye care, glasses and contact lenses throughout the San Gabriel Valley.
An original patient, Mrs. Frances L. Callaway of West Covina recalls, “I remember the first time I came in to get a pair of reading glasses. Dr. Sheldon Golden had a small office at the Cal Store about 50 years ago and I still have those old frames.” She added, “Dr. David still has the best styles in town and I ought to know after 85 years of shopping for glasses.”
The corner of Washington and Norwalk Boulevards has certainly changed over a half century. Neighbors remember King Cole Square with JC Penny’s and King Cole Market. Stores have come and gone but Golden Optometric has continued to build one of the largest and most respected optometry practices in the San Gabriel Valley. Golden Optometric started with a small 900 square foot single office. The first expansion within the Santa Fe Springs Marketplace took over the pizza store next door, then the food stamps store and finally the shoe repair resulting in an 11,000+ square foot facility featuring nine optometrists and state-of-the-art vision technology.
The practice of optometry has also changed over the last 50 years. In times past, glasses and hearing aids were sold from the counters of jewelry stores. Today, optometrists have become the primary doctors for eye examinations in the U.S. and can treat everything from conjunctivitis, a.k.a. pink eye, to glaucoma and other sight threatening diseases of the eye. Just as the practice of optometry has changed, so have the styles of eyewear.
“In 1962, there were five frames to choose from” said Dr Sheldon Golden. “Now, many designers have a collection of fantastic looking glasses.”
Golden Optometric was quick to recognize the preferences of his patients and arranged his dispensary to prominently display the many eyewear options and offer an interactive experience. Designer eyewear continues to be one of the fastest growing and most affordable fashion accessory. The increased need for sturdy yet attractive eyeware for children has also made Golden Optometric a good choice for families and younger patients.
Golden Optometric continues to serve several generations of patients. Dr. David Golden recalls a patient encounter on the first day he started practicing in 1987. He introduced himself to an elderly gentleman and announced that he would be taking care of his eyes that day. The man quickly responded, “The heck you are, go get your father!” He then proceeded to tell me he remembered how my two brothers and I me would terrorize the Cal Store aisles while visiting my father at work and that it would take Dad nearly an hour to clean up after we left.
“When dad retired, he reluctantly let me examine his 92 year old eyes and I continue to see him every year,” said Dr. David Golden.
Golden Optometric is located at 11245 E. Washington Boulevard and can be reached at (562) 692-1208 or at www.goldenoptometric.com. New patients are welcome at any of the four locations in Whittier, West Covina, South Gate and Playa del Rey.